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Parts & Support




William Adams CAT




Equipment Sales Representative

Bendigo, VicWilliam Adams

With almost 100 years as a Caterpillar Dealer, William Adams has proudly made its mark. Together with Caterpillar, we've been there for customers - selling and servicing the best equipment in the world - on land, at sea, in construction, mining and industry.

Right now, we're on the search for an experienced and driven Equipment Sales Rep to join our team and take on this permanent full time sales role. Based out of our Bendigo branch you will support our current and future customers throughout the Central Region of Victoria, encompassing the greater Bendigo and Ballarat areas


You will be primarily responsible for all new, used and rental machinery sales activities and will focus on relationship development to deliver a positive and valued experience with William Adams Cat.

Your key responsibilities in this role will include:

  • Growing machine sales across the whole product line by offering new, used and rental equipment
  • Offering a high level of service and expertise and identifying new business opportunities
  • Building and maintaining customer relationships across a wide range of influencers
  • Completing CRM activities and acting on sale leads
  • Engagement and representation within industry associations and events
  • Creating a positive, value added perception that will differentiate William Adams from the competition


You will have a strong sales background, ideally in the same or similar industry, excellent interpersonal skills and a drive and passion to succeed.

You will also have the following skills, experience and attributes:

  • Proven ability to develop long term internal and external customer relationships within a similar industry
  • Proven persuasive and confident sales ability with superior communication skills
  • A craving to provide exceptional customer service that ensures a positive customer experience every time
  • Excellent organisation and time management skills

We set high standards in the marketplace and expect you to set your goals high too... healthy commissions are paid for your efforts!

You will be provided with ongoing sales and product training and will enjoy the many positive aspects of working with customers and developing long lasting relationships, whilst working within a very positive team environment.

Why work for us?

At William Adams, our people and their safety, health and wellbeing genuinely matter to us. We provide a supportive and welcoming culture, and strive to create an engaged, diverse, and inclusive team.

It's more than just a job! We commit to recognising and rewarding you, as well as providing you with ongoing career and development opportunities to help you thrive and succeed.

We will offer you a competitive salary package, including annual salary and performance reviews, as well as access to exclusive discounts through The Hub, boasting partnerships with over 470 retailers such as JB HI-FI, Woolworths, Flight Centre + more!

Join our team of passionate professionals who embody our values of Integrity, Excellence, Teamwork, Commitment, and Sustainability.

Want to know more?

Call David from our Talent Acquisition Team on 03 9566 0691 with any questions.

How to apply

Please click the button below to apply for this position. You will be able to fill our your personal details and share your experience with us.

We look forward to hearing from you!

Apply Now

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