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1.1    William Adams Pty Ltd (William Adams) is committed to respecting and safeguarding the privacy of individuals and all personal information we collect and use.

1.2    William Adams complies with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) (Privacy Act) and all other applicable laws governing privacy.

1.3    This Privacy Policy outlines how William Adams manages personal information that we collect, use or disclose. It also explains your rights to access and correct personal information or to make a complaint about our handling of personal information.


2.1    William Adams collects personal information and, in some limited circumstances, sensitive information, about individuals who may include customers and prospective customers, employees of customers and prospective customers, consultants, subcontractors, suppliers, candidates for employment and employees.

2.2    ‘personal information’ is any information or an opinion about an identified, or reasonably identifiable individual such as name, address, telephone number or email address.

2.3    ‘Sensitive information’ is a subset of personal information and includes information or an opinion about an individual’s: (a) racial or ethnic origin; (b) political opinions, membership or association; (c) membership of a political organisation; (d) religious beliefs or affiliations; (e) philosophical beliefs; (f) membership of a professional or trade association or trade union; (g) sexual orientation or practices; (h) criminal record; (i) health or genetic information; and (j) biometric information.

2.4    The types of personal information William Adams may collect include your name, address, telephone number, job responsibilities, email address, qualifications, employment history, bank and superannuation account details, credit card details, driver’s licence and other occupational licence details, photographs, details of your usage of our website and consumer credit information (provided that the collection is expressly consented to and for a purpose related to an application for consumer credit).

2.5    William Adams aims to collect information only as reasonably necessary and some of the types of personal information listed above will not be relevant to your interaction with us. In addition, William Adams will seek to limit the amount of sensitive information we collect from you.

2.6    If you provide us with personal information of any individual (other than yourself), you represent that you do so with that person’s consent. Further, you consent on behalf of that individual to our collection, use and disclosure of that personal information in accordance with this Privacy Policy.


3.1    As an overarching principle, William Adams collects personal information where we believe it is necessary to do so in order to effectively carry on our business activities. For example, the information may enable us to provide you with goods and services and to improve or personalise our services to meet your needs.


4.1    Personal information may be collected through your interactions and transactions with William Adams. Examples of this are when you place an order for goods or services, apply for credit from us, are a candidate of employment with us or an employee.

4.2    We prefer to collect personal information from the person to whom the information corresponds unless it is unreasonable or impracticable to do so. We may collect information from other sources such as online platforms, emails and other correspondence, credit providers or credit reporting bodies, regulatory bodies, government offices or publicly available sources.

4.3    We will generally only collect sensitive information about you with your consent or if authorised by law. By providing us or a third party authorised by us with personal and sensitive information, you consent to our collection and use of it for the purposes set out in this policy.


5.1    Wherever it is lawful and practicable to do so, you will have the option to not identify yourself when transacting with William Adams.

5.2    In some circumstances, however, if you do not provide us with the personal information requested, it may affect our ability to continue our relationship with you. For example, we may be unable to provide you with goods or services.


6.1    Personal information will be used or disclosed by us for the primary purpose for which it is collected, which in most cases is for the carrying on of our business activities. We may also use the personal information for a secondary purpose related to the primary purpose, for which you would reasonably expect us to use the collected information.

6.2    Some other purposes for which we collect, hold, use or disclose personal information may also include to: (a) market or otherwise promote our business; (b) record details of incidents for insurance purposes; (c) disclose personal information or sensitive information (such as biometric information) to allow or facilitate the use of technology platforms by employees or otherwise in relation to your employment; (d) contact family if requested or required; (e) obtain professional advice; (f) manage your customer account or credit account, including assessing or approving applications for credit; or (g) comply with our obligations under applicable laws.

6.3    Additionally, as we are a Caterpillar dealer, your personal information may be disclosed to Caterpillar Inc, its subsidiaries, affiliates and related parties (Caterpillar) for business and administrative purposes, including but not limited to the processing and delivery of orders, warranty administration, marketing of Caterpillar products and diagnostic services. We may also disclose your personal information to Caterpillar for research and development purposes in order to enhance products and services that Caterpillar develops for your use.

6.4    If you will not permit us to share your personal information with Caterpillar and other third-party services providers as described above, we may sometimes be unable to provide certain goods or services to you or continue our relationship.

6.5   Your personal information may also be used for direct marketing purposes. Please note that you may opt-out at any time from marketing communications, including targeted advertising messages, by following an ‘opt-out’ option provided in the relevant communication, or by contacting us by email, phone or post in accordance with section 14 below.

6.6    We will not sell your personal information to any third party for their unrelated independent use. However, we do engage third party service providers to perform functions for us such as supplying goods for re-sale to our customers, mailing correspondence, delivering goods sold, providing IT services, undertaking external audits and carrying out market research. Sometimes it may be necessary for us to disclose your personal information to those third parties so they can perform their functions for us and we will disclose your personal information to them whenever required or permitted by law to do so. Where is it appropriate to do so, we will also rely on the related bodies corporate exemption in the Privacy Act and any other applicable exemptions in the Privacy Act or in other legislation.


7.1    If you apply to work with us, we collect the details that you include in your application and during any interview process with us, as well as from your referees, our recruitment agencies and from public sources. We may also ask you to provide us with additional personal information (including as part of a criminal history check and medical testing, as required by our pre-employment screening policy).

7.2    We may disclose your personal information to and/or collect your personal information from our related bodies corporate and our service providers who help us with the recruitment process.

7.3    We will not use the above information for any purposes other than assessing and progressing (if applicable) your employment application.


8.1    William Adams will take all reasonable steps to ensure the personal information collected, used or disclosed is accurate, complete and up to date. When providing us with personal information or updating your information it is your responsibility to supply the correct information and to inform us when your personal information changes. From time to time, we may contact you to check that your personal information is up to date.

8.2    You are entitled to request access to, or correction of, your personal information that is held by us by contacting us directly. If you request access to your personal information, we will generally agree to provide it. We may decline to do so in the circumstances set out in the Australian Privacy Principles. If we decline your request for access to your personal information, we will provide our reasons to you.

8.3    Employee records typically fall outside of the disclosure requirements of the Privacy Act. If you are or were an employee of William Adams, we will generally provide you with access to information that you have provided to us, unless it is impractical to do so. If we decline your request for access to your personal information, we will provide our reasons to you.


9.1    William Adams will take all reasonable steps to protect your personal information from misuse and loss and from unauthorised access, modification or disclosure. This includes using appropriate physical and electronic security technology, settings and applications and by conducting appropriate staff training.

9.2    If your personal information is no longer required, we will take steps to permanently destroy or de-identify the information.

9.3    If a privacy breach is apparent, all efforts will be made to contain the breach, evaluate the risks associated with the breach and prevent future breaches. Where a data breach occurs and serious harm to affected individuals is likely, we will notify those individuals and the Office of the Australian Information Commissioner in accordance with our legal obligations.


10.1    William Adams may disclose personal information to overseas recipients, including Caterpillar, in order to provide its services and products and for administrative or other business management services. The countries in which these third parties are located will depend on the circumstances but typically will include the United States of America and Singapore.

10.2    Before disclosing any personal information to an overseas recipient, William Adams takes reasonable steps in the circumstances to ensure that the overseas recipient complies with the Australian Privacy Principles or is bound by a substantially similar privacy protection scheme. In all cases, we aim to ensure that we deal only with businesses that value privacy and data security in the same way we do.

10.3    By providing us with your consent to collect, use, disclose and hold your personal information in accordance with this Privacy Policy, you acknowledge that we will no longer be required to take reasonable steps to ensure an overseas recipient’s compliance with the Privacy Act and we will not be liable to you for any breach of any Australian privacy law by an overseas recipient. Your consent to us disclosing your personal information to overseas recipients is given on this basis.


11.1    Some personal information is automatically received and sometimes collected from you when you visit our website. William Adams and the host of the website (Site Host receive and may collect the name of the domain from which you access the internet, the internet protocol address of the computer you are using, the browser software you use and your operating system, the date and time you access the website, the geographic location from which you access the website and the internet address of the website from which you link directly to our website. William Adams or the Site Host may use this information to monitor the usage of the website. All the information automatically captured provides the Site Host and us with the ability to enhance the search and shopping experiences of our customers and to determine aggregate information about our user base and their usage patterns.

11.2    When you click on links and banners on the William Adams website that take you to third party websites (including for example Caterpillar sites which are not controlled by William Adams), you will be subject to that third party’s privacy policy. While William Adams supports the protection of privacy on the internet, we cannot be held responsible for the actions of any third parties and the consequences of you accessing their websites. We encourage you to read the posted privacy policy of any and every site you visit, whether you are linking from our website or browsing on your own.

11.3    William Adams and the Site Host use data collection devices such as “cookies” to deliver customised visitor experiences and to analyse website user metrics. A “cookie” is a small file placed on your hard drive that assists us in providing our services. While you may configure your browser to reject cookies, due to the technology we use, cookies are required to register with and purchase products and services online from our website. Most cookies are “session cookies” which means they are automatically deleted from your hard drive as soon as you close your browser or shortly thereafter. You may also encounter cookies or other data collection devices placed by third parties. We do not control the use of cookies by third parties.

11.4    In general, you can browse our website without revealing any personal information other than the information automatically collected. However, once you register or otherwise provide more specific personal information, you are no longer anonymous to William Adams and the Site Host. During registration or order entry processes, you may give William Adams or the Site Host general identity information about yourself (eg. your name, company name, business address, business telephone number or business email address) and more detailed information for specific purposes (eg. special interest in products or industries, your job responsibilities or shipping and payment preferences for online purchases). As you browse our site, William Adams or the Site Host may collect certain information about how you use the site regardless of any registration.

11.5    William Adams and the Site Host use the information collected to do internal research on our users’ demographics, interests and behaviours to better understand and serve our customers. We also capture metrics on the number of visitors to the website to assist in determining our server capacity needs.


12.1    You are entitled to make a complaint about the handling of your personal information or a breach of the Australian Privacy Principles by contacting William Adams’ Privacy Officer in accordance with section14 below. All complaints will be treated seriously, confidentially and promptly. After your complaint has been made, the Privacy Officer will commence an investigation into your complaint. You will be informed of the status and outcome of your complaint.

12.2    If you are dissatisfied with the outcome of your complaint, you may refer the complaint to the Office of the Australian Information Commissioner.


13.1    This policy applies to all situations in which William Adams collects personal information. When you do business with us, subscribe to one of our services, work for us or otherwise provide your personal information to us, you consent to us using your personal information in the manner described in this policy.


14.1    You can contact William Adams about your personal information in any of the following ways:

  • by email to
  • by phone on (03) 9566 0666; or
  • by post to:The Privacy Officer
    William Adams Pty Ltd
    17-55 Nantilla Road
    CLAYTON VIC 3168


15.1    William Adams reserves the right to amend this policy at any time without notice. If we update or change this policy, the amended privacy policy will be posted on our website as a replacement to this publication.

November 2020

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