MEET THE TEAM

Adam Elphinstone

Managing Director & Dealer Principal

Adam Elphinstone is a dedicated leader with rich heritage at William Adams responsible for steering the company and its people. Starting his career as a Diesel Mechanic and working his way through all areas of the business, before becoming a Principal Dealer in 2019. Adam is recognised for championing a safe, positive workplace culture and focusing on profitable growth. Adam Elphinstone is a dedicated leader with rich heritage at William Adams responsible for steering the company and its people. Starting his career as a Diesel Mechanic and working his way through all areas of the business, before becoming a Principal Dealer in 2019. Adam is recognised for championing a safe, positive workplace culture and focusing on profitable growth.

Justin Byrne

General Manager - Operations

Justin Byrne is a seasoned professional, bringing extensive expertise in operations, multi-site management and customer Adam Elphinstone is a dedicated leader with rich heritage at William Adams responsible for steering the company and its people. Starting his career as a Diesel Mechanic and working his way through all areas of the business, before becoming a Principal Dealer in 2019. Adam is recognised for championing a safe, positive workplace culture and focusing on profitable growth. service. Justin is known for his proactive, continual improvement approach, technical know-how, and commitment to delivering tailored solutions for customers across the business. His leadership is marked by a focus on operational excellence and safety.

Shannon Sadler

General Manager – Rental & Used

Shannon Sadler has vast knowledge across the new, used and rental industries. Known for his strong focus on customer and industry networks, Shannon drives key initiatives that enhance equipment delivery on time at the right time. His career spans roles in service management, technical support, and business improvement, underpinning his reputation for building collaborative long-standing relations

Ben Petzke

General Manager – Sales & Marketing

Ben drives continual growth through leveraging his deep expertise in strategic sales, business development and marketing solutions. Ben’s leadership is recognised for driving revenue growth, strengthening customer relationships and delivering innovative market solutions across the business. With a proven track record in problem-solving to deliver for customers, he is committed to fostering a cult

Simon Smith

Chief Financial Officer

Simon’s experience spans across global and local markets. With a comprehensive background in finance and commercial management, Simon is known for his analytical approach, leadership in financial governance, and commitment to driving sustainable business growth. He plays a pivotal role in optimising financial performance, managing risk, and supporting key investment decisions that underpin William

Alicia Cirillo

General Manager – People, Safety & Culture

Alicia Cirilo, known for her expertise in top talent management, employee relations and organisational development. With a strong foundation in HR best practices and a commitment to fostering a supportive work environment, Alicia plays a crucial role in driving people-focused initiatives across Victoria and Tasmania. She is recognised for her collaborative approach, strategic thinking, and dedicat