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Smart Iron F & M-Series Launch

William Adams "The Age Of Smart Iron" F-Series Hydraulic Excavator and M-Series Medium Wheel Loader product launch, held on Thursday 8th September was well received with over 180 customers in attendance.

International Caterpillar product experts were on hand to demonstrate the latest technology breakthroughs offered by the new F-Series and M-Series models.

Cat Grade Assist, a standard feature on the 323F L Hydraulic Excavator was demonstrated live on the night through a video cross to our Merlo Hills test facility. The William Adams Customer Solutions Centre also showcased William Adams Oil Analysis capability as well as the latest Equipment Management services and technologies available.

Special thanks is due to our Customers and William Adams and Caterpillar staff in attendance on the night, and to the many William Adams staff who assisted in the planning and execution of the event.

We would also like to congratulate our 3 door prize winners, who will receive 1 weeks free hire of their choice of M-Series or F-Series model including transport.

Andy Hoare - Andy’s Earthmovers, Bendigo
Robert Kerrison - Orana Enterprises, Launceston
Geoff Hazell - Hazell Bros, Hobart

Welcome to the Age of Smart Iron


For those who were not in attendance on the night, we have produced the following highlights video to share the enthusiasm of the event.