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Plus magazine summer edition out now


Plus magazine summer edition


Digital version is available here.

PREFACE BY Paul Smith, Chief Financial Officer.

I have now been at William Adams for just over twelve months and thoroughly enjoyed the journey so far. I have worked for a number of large companies and believe the element that distinguishes William Adams is the people.

This starts at the very top of the organisation. Dale Elphinstone’s passion for the CAT brand and his willingness to embrace customers to continuously improve William Adams’ offerings is infectious.

My experience is that the Management team and staff also embrace Dale’s enthusiasm.

As a part of the Senior Management group I have the opportunity to meet many customers via functions that we regularly run in conjunction with our meetings. This for me is a great opportunity to not only get to know our customer base but also to receive feedback on how we are performing.

I encourage all customers to attend one of these functions when the opportunity arises, as we are genuinely interested in you and your business.
We aim to develop our customer relationships beyond the transactional phase to become business partners living the journey together. We pride ourselves on being able to add value to your business through provision of great service and innovative solutions.

The Plus magazine reflects this through the feature stories on many of our customers and how they maximise the value of their business utilising CAT equipment.

A great example of dedication to William Adams and its customers is Lynton Perry. Lynton has been with the business for 50 years and will soon retire. Many of the readers of this magazine will have been part of Lynton’s journey and some of the much talked about “adventures”. This edition of Plus has a feature article on Lynton which I hope will bring back memories for many of you.

On the topic of 50 years both the Hobart and Clayton Branches celebrated their 50 year anniversary earlier this year. I was lucky enough to attend a number of events and meet with some long standing, now retired, employees who gave some great insights into their experience with William Adams and the changes that have occurred over the last 50 years.

We are updating our light vehicle fleet with Ford Rangers sporting a customised William Adams livery. This will make our Sales and Product Support teams more visible to our customers. Please feel free to give them a “toot” and a friendly wave when you see them out on the road.

An exciting new range of CAT equipment will be released in the New Year. I suggest you stay close to your sales representative to be first in line to benefit from the new releases.

We take this opportunity to wish you all a safe and merry Christmas. We are looking forward to seeing many of you at
our upcoming customer functions.

Finally we thank you for your support and ongoing business.

Paul Smith, Chief Financial Officer