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William Adams supplies new, used and rental Caterpillar® equipment including Excavators, Wheel Loaders, Articulated Trucks, Graders and Skid Steer Loaders. Our fleet of equipment is complemented by an extensive range of work tooling and attachments such as Hammers, Buckets and Brooms.

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William Adams has over 90 years of association with Caterpillar. It’s an alliance that dates back to 1926 – just a year after the first Caterpillar branded two-ton tractor, the Caterpillar Sixty rolled off the assembly line. Eight decades of partnership has cemented robust links between the two companies. Today, we lead the way with great products, unrivalled product support and, of course the best asset in business, our people.

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June 28, 2024

Global Dealer Technician Challenge 2024

At William Adams, we love supporting our technicians and are excited for Caterpillar’s Global Dealer Technician Challenge, where our Heroes of the Trade can showcase their skills!
Starting with a local run-off in July 2024, eight of our technicians will compete, leading to a regional Skills Olympics at Cat Tullamarine in August 2024. Winners will advance to the global final at Conexpo in the US in 2026!
Prizes include cash for runners-up and a significant learning opportunity for the winner, such as a Caterpillar course or a trip to another dealership!
Good luck to all our participating technicians – show us what you’ve got!

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Easter 2025 Closure

Over the upcoming Easter break, there will be a slight alteration to our operating hours. All William Adams branches in Victoria and Tasmania will be closed on Friday 18th April through until Monday 21st April (inclusive). Branch operating hours will be...

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Labour Day / Eight Hours Day Operating Hours

Over the upcoming Labour Day (VIC) and Eight Hours Day (Tas) public holiday, there will be a slight alteration to our operating hours. All William Adams branches in Victoria and Tasmania will be closed on Monday 10th March 2025. Our...

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