William Adams CAT Logo1300WADAMS923 267


Parts & Support




William Adams CAT




Equipment Sales Manager - Regional

Clayton or Laverton, VictoriaWilliam Adams

With almost 100 years as a Caterpillar Dealer, William Adams has proudly made its mark. Together with Caterpillar, we've been there for customers - selling and servicing the best equipment in the world - on land, at sea, in construction, mining and industry.

This is an exciting opportunity based in either Clayton or Laverton for an Equipment Sales Manager to join our dedicated and passionate Sales team. You will have overall responsibility for the Victorian Regional Sales team across New, Used and Rental equipment.


As the Equipment Sales Manager at William Adams, you will play a pivotal role in driving our sales efforts and expanding our market presence. You will be responsible for leading a team of 7 sales professionals, developing strategic initiatives, and fostering strong relationships with clients. Your primary objective will be to achieve sales targets, capitalize on business opportunities, and ensure customer satisfaction.

Your main responsibilities will include:

  • Lead, mentor, and motivate a team of sales representatives to achieve sales targets and objectives.
  • Develop and implement strategic sales plans to expand market share and drive revenue growth.
  • Identify new business opportunities and cultivate relationships with potential clients.
  • Collaborate with marketing and product management teams to develop effective sales strategies and promotional campaigns.
  • Monitor market trends, competitor activities, and customer preferences to identify growth opportunities and potential risks.
  • Ensure timely and accurate reporting of sales performance and market insights to senior management.


You are a driven and motivating sales leader who thrives on seeing your team succeed and achieve.

You will bring your sound knowledge of the heavy machinery industry, along with an understanding of the product support space and the markets in which William Adams operates in.

To be considered for this role you will have the following skills, experience and attributes:

  • Bachelor's degree in business administration, marketing, or a related field.
  • Proven track record of success in equipment sales, preferably in the heavy equipment industry.
  • Strong leadership skills with the ability to inspire and motivate a sales team.
  • Excellent communication, negotiation, and interpersonal skills.
  • Strategic thinker with a results-oriented mindset and a customer-centric approach.
  • Proficiency in CRM software and Microsoft Office Suite.

Why work for us?

At William Adams, our people and their safety, health and wellbeing genuinely matter to us. We provide a supportive and welcoming culture, and strive to create an engaged, diverse, and inclusive team.

It's more than just a job! We commit to recognising and rewarding you, as well as providing you with ongoing career and development opportunities to help you thrive and succeed.

We will offer you a competitive salary package, including annual salary and performance reviews, as well as access to exclusive discounts through The Hub, boasting partnerships with over 470 retailers such as JB HI-FI, Woolworths, Flight Centre + more!

Join our team of passionate professionals who embody our values of Integrity, Excellence, Teamwork, Commitment, and Sustainability.

Want to know more?

Call David from our Talent Acquisition Team on 03 9566 0691 with any questions.

How to apply

Please click the button below to apply for this position. You will be able to fill our your personal details and share your experience with us.

We look forward to hearing from you!

Apply Now

Sign up to our newsletter



© Copyright 2024 William Adams. All Rights Reserved.

Legal NoticesPrivacy PolicyTerms & ConditionsWebmail