Quick Enquiry

Quick Enquiry

Unsurpassed Regional Footprint

Unsurpassed Regional Footprint to Better Serve Our Customers

A combined global network of 1,429 dealer-owned locations make The Cat Rental Stores a convenient source for Cat, allied equipment, and specialized tools to meet most jobsite needs.
The Cat Rental Store business model is positioned to deliver rental as one of many solutions the Cat dealer offers. Customers are able to choose from a full complement of new or used, rent-to-buy or rent-to-rent solutions available at different price points. The Cat Rental Store delivers a consistent, convenient, one-stop-shopping experience.

William Adams’ customers now enjoy dealing with one channel for all equipment sales and rental needs. The recently formed Equipment Sales Group lead by General Manager, David Batson now assume responsibility for all customer machine requirements, whether it be short or long term rental, Rental Purchase Option (RPO) transactions, rental conversion towards equipment purchase, or the selection of a new or used machine. No more dealing with multiple sales channels.

Enhanced customer coverage and the ability for customers to continue dealing with the broadest footprint in the industry across Victoria and Tasmania has been the result, and sees dual branding of William Adams and Cat Rental Store facilities in three locations in Tasmania, and eleven locations throughout Victoria.

If you require parts, field service, wish to make a new or used machine enquiry, or are looking for equipment rental, your nearest William Adams’ branch will most likely be located less than an hour away.

Our Branch Network

Victorian Branches are located in:

  • Clayton
  • Laverton
  • Bendigo
  • Dandenong
  • Geelong
  • Traralgon
  • Horsham
  • Mildura
  • Swan Hill
  • Wodonga 
  • Portland

Tasmanian Branches are located in:

  • Burnie
  • Hobart
  • Launceston


In addition to our comprehensive support network, William Adams boasts a total of seventeen (17) resident field service personnel in Victoria. We have resident service personnel based in Geelong, Bendigo, Bairnsdale, Ballarat, Benalla, Echuca, Kyneton, Leongatha, Myrtleford, Shepparton, Warrnambool, Portland and the Yarra Valley to complement our branch network.

Whatever your equipment needs, there will be a William Adams / Cat Rental Store facility located close by, call 1300 WADAMS, email enquire@wadams.com.au, or contact your nearest William Adams’ Sales Representative for more information.